DMI Certified Search Marketing Specialist (Professional Diploma)

DMI Certified Search Marketing Specialist (Professional Diploma)
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This Certified Search Marketing Specialist by the Digital Marketing Institute provides a complete understanding of search marketing, helping you to advance your current Search career, or work towards becoming a Search Specialist.

What Will I Learn?

Over the course of ten modules you’ll learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC, SEO, display and remarketing techniques.

Who Is This Course For?

This course is for anyone looking to develop a marketing career, particularly focussing on search marketing skills. There are no previous qualifications or experience required, making it suitable for novice students who wish to graduate the course with solid skills in search marketing. It’s also a wise investment for business owners looking to educate themselves or key staff members on effective search marketing.


Work through 30 hours of quality course content split across 10 easy to manage modules and become a search marketing professional.

  •  Start with an introduction to the key concepts of search engine marketing.
  •  Continue with a look at SEO setup and the concepts relating to Search Engine Optimization.
  •  Move on to SEO content and look at the importance of distributing relevant content marketing messages to enhance search traffic and engagement.
  •  Complete a practical SEO strategy workshop to consolidate what was learnt in the SEO Setup and Content modules.
  •  Look at paid search including Google AdWords, how to track conversions and how to link to your analytics account.
  •  Study display advertising campaigns from creation to optimization and on to reporting. 
  •  Gain a thorough understanding of video advertising including video hosting and mobile platforms.
  •  Learn how to setup analytics and study its full range of features and capabilities.
  •  Continue to more in-depth study of analytics and learn how to analyze and deliver detailed conversion reports.
  •  Finish with a module on strategy and planning. Learn how to devise a search strategy using the PROPEL model and discover the key components of successful social strategy and ROI.


  •  Study online at a time and place that’s convenient.
  •  Become a certified search marketing professional. 
  •  Use study resources including video lectures and practical exercises
  •  Course designed to teach all you need to know about search marketing.
  •  Develop an exciting new career in marketing or boost your business with effective online marketing.
  •  A wise investment for business owners or for key members of their marketing staff.
  •  Add a respected qualification from the Digital Marketing Institute to your CV. 
  •  Help and support available if required.

Exam Details

Exam Format - Computer-based, multiple-choice.

Duration - up to 3 hours.

Pass Mark - 60%.

Course Code
Online Course with Exam
Course Access
6 Months
Exams Included
Associated Certification
Certified Search Marketing Specialist
1 gigahertz (GHz)
1 GB
Operating Systems
Windows 7
Windows 8
Windows 10
Mac OS
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox
Windows, Mac, iPhone, iPad, Android